The Art of Self-Marketing: Publicity, Platform, and Press-Kit Strategies. 

This book will open the door to marketing ideas you never considered. If platform is the key in selling your concept, what is yours? Receive strategies to define what your platform is and how to expand it. Both Kim Garrison, publicity guru and Linda Goldfarb, media personality share media outreach strategies via publicity/media kits that work and facts about publicists geared to increase your media success.